August 13, 2019 |
Jingles, used for advertising brands, can get stuck in your head quickly, just like a favorite song. In all likelihood, you remember the advertising jingles from your childhood, as clearly now as you did then – you can probably even sing along.
While jingles fell out of favor for a while, they are making a big comeback, mainly because of the brands who continued to use jingles have continued to grow and thrive. Whether modern or retro, the exceptional melody is what allows jingles to draw you in and pay attention.
Let’s face it, jingles make their way in your head and your heart, make the advertising memorable and often help commercials achieve award-winning pop culture heights. Just for fun, here’s a short list of the best jingles of all time.
Lucky Charms “They’re Magically Delicious” – Dating back to 1964, this catchy little jingle still pops up in today’s Lucky Charms commercials and as you all know Lucky Charms are still “magically” delicious!
Purina Meow Mix “Meow Meow Meow Meow” – Introduced in 1970, one of the most famous jingles performed by a cat, or maybe the only jingle ever performed by a cat. This jingle utilized melody at its finest with a bouncing ball and subtitles.
Oscar Mayer “I Wish I Was an Oscar Mayer Weiner” – Introduced in 1965, this may be the most recreated jingle in pop culture history. The Oscar Mayer jungle was sung by everyone from a heavy metal band to a performing parrot. You can hear it now, can’t you? Is that the Weinermobile coming down the street?
Folgers Coffee “The Best Part of Waking Up” – First heard in 1984, Folgers continues to use its popular jingle in a variety of iterations from country to Celtic, jazz to gospel, and everything in between.
McDonald’s “I’m Lovin’ It” – A 21st Century jingle, featuring timeless artist Justin Timberlake and the hip hop stylings of Pusha T, “I’m Loving It” and the ba-da-da-da-da melody was translated into 11 different languages for use around the world.
The Coca Cola Company (Coke) “I’d Like to Teach The World To Sing – Released in 1971, this jingle’s melody is led by an amazing chorus of voices with little music to back it up. Coke occasionally pulls this one out and recreates it.
Johnson & Johnson Band-Aid “Stuck on Band-Aid” – This fun and award-winning jingle was performed by Barry Manilow and was as popular with adults as it was with kids. Everyone is still stuck on Band-Aids with modern restatements of the message still coming through in their advertising.
Alka Seltzer “Plop Plop Fizz Fizz” – The first incarnation of this ad debuted in the 1950s, but it made its way through the decades into the ‘80s leaving a wake of fans who all know the jingle for its famous product.
Kimberly Clark Huggies “I’m a Big Kid Now” – This irresistible jingle from 1994, helped everyone remember how to become a big kid and encouraged the new generation to do the same. It also sent Huggies soaring to the top of the diaper pack to its current 22 percent global market share.
“The Barnes Firm, Injury Attorneys. Call 1-800-8-Million”
What favorite jingles did this walk down memory lane bring to your mind? Jingles conjure memories create brand awareness and association for products and services through the use of a simple formula of timeless, catchy, and creative melodies.
At The Barnes Firm, we stay active in the community and recently awarded $10,000 to the prize winner Jordyn D. Watch Jordyn’s creative spin on The Barnes Firm jingle below and visit our website to learn more about how we dedicate our time in helping thousands of clients and the local community.